Card detail
1990 Fleer Update Emmitt Smith #U-40
A focused card page for 1990 Fleer Update Emmitt Smith #U-40: PSA population, Hobby Score, collector voting, badges, and the context behind its place in the Emmitt Smith collection.
Population snapshot
Population snapshot for 1990 Fleer Update Emmitt Smith #U-40

Tale of the tape
Hobby Score breakdown
Market history
Year-over-year price history
January sales snapshots show how PSA 10 and PSA 9 examples have moved across recent years.
| Year | PSA 10 Price | PSA 9 Price |
|---|---|---|
| 2022 | $150 | $30 |
| 2023 | $100 (-33%) | $25 (-17%) |
| 2024 | $100 (0%) | $24 (-4%) |
| 2025 | $75 (-25%) | $20 (-17%) |
| 2026 | — | — |
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Collector verdict
The hobby has spoken
Vote once to reveal how other collectors rank this card.
The case
Why this card matters.
Emmitt Smith�s marketability score of 80 reflects his unique place in NFL history. Playing for the Dallas Cowboys, Smith benefited from the exposure of a major market, but as a running back�rather than a quarterback�he was not always the league�s central figure. His public image was shaped by a conservative, hard-working attitude and a reputation for being genuine and approachable, which resonated with fans and collectors alike.
Smith has a limited number of rookie cards from 1990, and the Fleer Update is one of the most accessible options for collectors. Its wide availability and lower price point make it a common entry point for those looking to add a Smith rookie to their collection.
Card badges
Why it belongs in the conversation






Collector summary
One card, one clear verdict.
Use this page as the collector's snapshot for the card: score, scarcity, badges, voting, and the path back into the full Emmitt Smith collection.
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