Explore in-depth stats, PSA populations, and a unique rating for this official Fleer Update rookie card of the NFL’s all-time leading rusher.
Emmitt Smith’s marketability score of 80 reflects his unique place in NFL history. Playing for the Dallas Cowboys, Smith benefited from the exposure of a major market, but as a running back—rather than a quarterback—he was not always the league’s central figure. His public image was shaped by a conservative, hard-working attitude and a reputation for being genuine and approachable, which resonated with fans and collectors alike.
Smith has a limited number of rookie cards from 1990, and the Fleer Update is one of the most accessible options for collectors. Its wide availability and lower price point make it a common entry point for those looking to add a Smith rookie to their collection.
| Year | PSA 10 Price | PSA 9 Price |
|---|---|---|
| 2022 | $150 | $30 |
| 2023 | $100 (-33%) | $25 (-17%) |
| 2024 | $100 (0%) | $24 (-4%) |
| 2025 | $75 (-25%) | $20 (-17%) |