1996 Collector's Choice #301 Allen Iverson Rookie

How I Arrived at the 90 Hobby Score

Collector’s Choice was Upper Deck’s entry-level basketball product in the 1990s, designed to be widely accessible and affordable for new collectors. The set is known for its straightforward design and action-focused photography, capturing players in the middle of the game rather than posed shots. This approach made the cards popular among younger fans and those just getting into the hobby.

Allen Iverson’s 1996 Collector’s Choice rookie card was released during a time when he was one of the most talked-about young stars in the NBA. As the first overall pick in a loaded draft class, Iverson’s impact was immediate, and his style drew comparisons to other dynamic guards like Stephon Marbury and Steve Francis. While the card itself is not in huge demand, it remains a snapshot of Iverson’s early days and the excitement he brought to the league.